Sony, Activision CEOs skeptical of in-game advertising
Posted on Feb 01, 2008 under Main |
At the World Economic Forum in Davos, Switzerland, Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer have expressed doubts over the marketable future of in-game advertising, arguing against the assumption that this new form of advertising is the solution to the industry’s monetary needs.
Stringer reasons that advertisers’ pockets are not as deep as everyone hopes, adding to this the fact that “young people don’t like advertising very much.” A bold statement, to be sure. For his part, Kotick states “I wouldn’t go in that direction myself,” causing us to look back at the heavy product placement in the Activision-published Guitar Hero III and Tony Hawk’s Proving Ground.
These comments come in direct opposition to companies like IGA, who quite recently boasted about their upcoming integration of ads into the EA-published Burnout Paradise. We’ll have to side with Stringer and Kotick on this one; we young people don’t like advertising very much.
[Via PS3 Fanboy]
Source: Sony, Activision CEOs skeptical of in-game advertising
sony ssony soony sonny sonyy sony activision aactivision acctivision acttivision actiivision activvision activiision activission activisiion activisioon activisionn activision ceos cceos ceeos ceoos ceoss ceos skeptical sskeptical skkeptical skeeptical skepptical skepttical skeptiical skepticcal skepticaal skepticall skeptical of oof off of in-game iin-game inn-game in--game in-ggame in-gaame in-gamme in-gamee in-game advertising aadvertising addvertising advvertising adveertising adverrtising adverttising advertiising advertissing advertisiing advertisinng advertisingg advertising sony ony sny soy son sony activision ctivision ativision acivision actvision actiision activsion activiion activison activisin activisio activision ceos eos cos ces ceo ceos skeptical keptical septical skptical sketical skepical skeptcal skeptial skepticl skeptica skeptical of f o of in-game n-game i-game ingame in-ame in-gme in-gae in-gam in-game advertising dvertising avertising adertising advrtising advetising adverising advertsing advertiing advertisng advertisig advertisin advertising sony s ony so ny son y sony sony activision a ctivision ac tivision act ivision acti vision activ ision activi sion activis ion activisi on activisio n activision activision ceos c eos ce os ceo s ceos ceos skeptical s keptical sk eptical ske ptical skep tical skept ical skepti cal skeptic al skeptica l skeptical skeptical of o f of of in-game i n-game in -game in- game in-g ame in-ga me in-gam e in-game in-game advertising a dvertising ad vertising adv ertising adve rtising adver tising advert ising adverti sing advertis ing advertisi ng advertisin g advertising advertising sony osny snoy soyn sony sony activision cativision atcivision acitvision actviision actiivsion activsiion activiison activisoin activisino activision activision ceos ecos coes ceso ceos ceos skeptical kseptical sekptical skpetical sketpical skepitcal skeptcial skeptiacl skepticla skeptical skeptical of fo of of in-game ni-game i-ngame ing-ame in-agme in-gmae in-gaem in-game in-game advertising davertising avdertising adevrtising advretising advetrising adveritsing advertsiing advertiisng advertisnig advertisign advertising advertising aony dony siny spny soby somy sont sonu sctivision axtivision avtivision acrivision acyivision actuvision actovision acticision actibision activusion activosion activiaion actividion activisuon activisoon activisiin activisipn activisiob activisiom xeos veos cwos cros ceis ceps ceoa ceod akeptical dkeptical sjeptical sleptical skwptical skrptical skeotical skeprical skepyical skeptucal skeptocal skeptixal skeptival skepticsl skepticak if pf od og un-game on-game ib-game im-game in-fame in-hame in-gsme in-gane in-gamw in-gamr sdvertising asvertising afvertising adcertising adbertising advwrtising advrrtising adveetising advettising adverrising adveryising advertusing advertosing advertiaing advertiding advertisung advertisong advertisibg advertisimg advertisinf advertisinh cony zony sughny sany sokny sonai sonay soni sonu aictivision eictivision ectivision octivision uctivision ictivision acktivision attivision aktivision astivision aztivision aqtivision acdivision actevision actievision acteevision actavision acteavision actyvision actifision actiffision actiwision activesion activiesion activeesion activasion activeasion activysion activicion activizion activiseon activisieon activiseeon activisaon activiseaon activisyon activisiughn activisian activisiokn ckeos teos keos seos zeos qeos cios ceeos caeos ceaos caos ceughs ceas ceoc ceoz ckeptical zkeptical sceptical sckeptical sqeptical skiptical skeeptical skaeptical skeaptical skaptical skebtical skepdical skeptecal skeptiecal skepteecal skeptacal skepteacal skeptycal skeptickal skeptital skeptikal skeptisal skeptizal skeptiqal skepticail skepticeil skepticel skepticol skepticul skepticil ughf af oph ov en-game ien-game een-game an-game ean-game yn-game ikn-game in-jame in-gaime in-geime in-geme in-gome in-gume in-gime in-gami in-gamee in-gamae in-gamea in-gama aidvertising eidvertising edvertising odvertising udvertising idvertising atvertising adfertising adffertising adwertising advirtising adveertising advaertising adveartising advartising adverdising advertesing advertiesing adverteesing advertasing adverteasing advertysing adverticing advertizing advertiseng advertisieng advertiseeng advertisang advertiseang advertisyng advertisikng advertisinj
