Pepsi Sponsors Video Game to Fight Childhood Obesity in Mexico
Posted on Jan 02, 2008 under Main |
Sweetened drinks - like soda - are often blamed for contributing to childhood obesity. Video games are as well.
So there’s irony afoot with news that soft drink giant Pepsi is sponsoring a video game designed to teach good nutritional habits to Mexican school children. As reported by Guardian Unlimited, Pepsi’s Live Healthily program features a tamagotchi-like computer game in which kids guide characters through choices about food and exercise.
Jorge Meyer, an exec for PepsiCo’s Mexican operation, spoke of the program:
The private sector is worried alongside the government about what we can do about this problem. We don’t want to be seen as the guilty ones. We want to be seen as part of the solution.
It isn’t about whether soda is good or bad for you. Here 80% of schools don’t have drinking water so if there were no soda either what would the kids drink?
Mexicans, Guardian Unlimited reports, consume more soft drinks than any group other than Americans.
Via: Gemaga
This entry was posted on Wednesday, January 2nd, 2008 at 10:05 am and is filed under Games & Culture, Games & Health. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Source: Pepsi Sponsors Video Game to Fight Childhood Obesity in Mexico
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